Unit Economics Calculator
Calculate CAC, LTV, and the metrics investors care about most.
Customer Acquisition
₱
Revenue & Retention
₱
%
%
CAC
₱5,000
Customer Acquisition Cost
LTV
₱70,000
Lifetime Value
LTV:CAC Ratio
14.0x
Healthy — strong unit economics
Payback Period
1.4 months
Time to recover CAC
Avg Customer Lifetime
20.0 months
1 / monthly churn rate
Monthly Gross Profit
₱3,500
Per customer per month
Break-even Customers
29
To cover marketing spend
Monthly Churn
5%
Typical range
Health Check
How your unit economics compare to benchmarks
LTV:CAC = 14.0x
Your customers generate significantly more value than they cost to acquire. This is the sweet spot investors look for.
Payback = 1.4 months
You recover acquisition costs within a year. This supports faster growth.
Sensitivity Analysis
LTV:CAC ratio across different monthly churn rates
The orange dot shows your current position at 5% monthly churn